1.   At the top of the Reports Home page, seen above,  the Site dropdown allows you to choose whichever site you need to review.  Use

         the dropdown arrow to select a particular site, or choose All Sites.

   2.   To the right of the Site dropdown, are the dates that are included in the Reports according to the time of your visit. The ending date

          will be the current date.  The beginning date will start on the same date, but will be a month prior.   You can see today's date

          is July 14, 2010, and the Report screens seen below, started June 14, 2010. 

•  If you require the Reports to show different dates, click the arrow next to the Calendar icon.  A Select Dates window will come

                     up.  See below.  Using the dropdown arrows next to the calendars, you can choose your own Start Date and End Date for

                     reporting purposes.  You may want to choose a predefined range date by clicking the Custom Date Range dropdown. 

                     If you choose the Custom Date Range, the dropdown list to the right will appear. 

 3.   To the right of the Calendar icon is the red, Adobe logo.  On most pages, it will appear with the green, MS Excel logo. 

• If you want to print out any of these report pages, you can click on the Adobe logo.  A File Download window will come up.  (See example below.)  Click Open and the report will appear in printable mode.  Use your computer's Print icon (or Control + P on your keyboard) to print the report. 

• If you need the report put into a spreadsheet, click the MS Exel logo.  A File Download window similar to the one below, will appear.  Click Open to transfer the report to a spreadsheet.  The spreadsheet will appear. Use your computer's Print icon (or Ctrl + P)  to print the report. 

File Download Example

   1.   The first title, Visitors, gives you a report of how many people have visited your site, what they did at your site, and how long they

          stayed within your site.  Visitors is divided into six sections.  You can click on one section at a time, and Reports will show you

          explicit details of each section. 

• Overview shows you a graph of each section from Total Visits to Dwell Time, but it will not have the depth of an individual report.

   

• Total Visits gives you a daily number of visitors who go to your site.

• Unique Visitors gives you a one time only count of each visitor. This fine tunes the report, as sometimes visitors can repeatedly visit the same site, and give a misleading total of visitors.  Unique Visitors are measured once by their IP addresses.  This one time count is important to site publishers and site advertisers as they need to have an accurate

                    count of visitors. 

• Pageviews gives you the number of visitors and the page they visit.  You can select how to view the results by Date or

                    by Page by clicking one of the radio buttons that are located under the graph.

• Dwell Time will tell you how long the visitor stayed at a particular page.

• Pageviews by Sites will show Pageviews and Unique visitors for each of your sites.

   2.  Split Tests  is a way to compare different versions of certain pages of your  website.  The results will allow you to evaluate which 

         version of two pages is more successful in meeting your goals for your website, which page version is more effective, and which    

         version receives more visitors and/or visitor interaction.

   3.   Form Submissions will give you all the information that comes in from your forms.

   4.   Link Checker allows you to test all your hyperlinks on your site.  It, also, allows you to check one page at a time.

   5.   Role Tracking is a way you can track how long a person stays in a particular role within your website.  Let's say a person seems

          interested in purchasing a  franchise from you.  Before you spend a lot of time with this person, you'll want to see if he/she is

          serious. 

• So,  you might give this person permission to see your website, but limit the viewing to a few pages.  We can say this person has a "role" of Step 1. 

• A person who has a "role" of Step 2  will have permission to see a few more pages. 

• A person with a "role" of Step 3 will have permission to see even more pages. 

• Role Tracking measures the length of time a person spends in each "role." 

• So now, you will have information that can help you decide if the person is serious about becoming a franchisee.  In other words, if the person stays in Step 1 for several months, he/she is probably not serious about becoming a franchisee and, therefore, not worth pursuing.