SEO Center
The SEO Center is the Central Location that allows for overall Search Engine Optimizing throughout your Website.
Opening the SEO Center
- Click on the Administration dropdown arrow on the left-hand side of your screen. Then select SEO Center.
- This will bring up the SEO Center.
- When you access the SEO center, the current page is highlighted in red; click on another page name to select a different page to optimize, now that page will now be highlighted in red.
- The SEO Center is divided into 4 sections, indicated by the tabs at the top: Properties, Location, Search Engine, and Canonical Tag
Properties Tab
- Menu Name: This is the title of the page selected.
- Page Name: This is the page's URL. The "default" option is selected by default, which creates a page name based off of the menu name.
- If you want to name the page something different, click the radio button next to "Custom," and enter a new name.
- Exclude this page from the menu: If checked, this page will not show in the Menu, but will be stored in the "Excluded Pages" located at the end of the "List of Pages."
- Page Title: This will default to the Page Name, however, its recommended to enter a different Page Title.
- Description: This is a summary of the page contents. Be sure to use strong keywords, which will help with search engine ranking.
- Keywords: Theses are short or long words, detailing what your page content contains (i.e. Floral Shop, Flowers for Sale, Tulips etc.).
Location Tab
- Page Location: This is the page that your current page will be nested underneath. Use the dropdown list to change the parent page. Click here for more information.
- Page Order: This will allow you to move your pages around on your Website.
- Click the Page Order button. This will open the Page Order Properties.
- Click on a page and use the Move Up and Move Down buttons to place the selected page in the location you desire.
- Once all the changes have been made, click Save to exit the Page Order Properties.
- Default URL: This is the Page's URL.
- Optimized URL: If you would like a different URL to appear for the selected page, select this option, and enter a different URL.
- Redirect: This allows you to redirect a page within your website to another existing page.
- From the dropdown select an internal page.
- You may also begin typing the name of the page and it will automatically autocomplete, making it easier to select the page.
- If you wish to redirect to a page on another website, select "Use external URL" from the dropdown and enter the address under Enter the Full URL.
Search Engine Tab
- Robots:
- Follow: If checked, search engine robots will follow links placed on the current page.
- No Follow: If checked, search engine robots will not follow links placed on the current page.
- Index: If checked, search engines will index the page.
- No Index: If checked, search engines will index the page.
- Sitemap: This provides information of your Website Content, in HTML context.
- Change Frequency: lets you choose how often you want Web Crawlers to crawl your Websites Pages.
- Priority: If you plan on constant changes within some of the pages within your Website, Priority will allow to select which Pages need to be searched more often than others.
Canonical Tag Tab
To avoid penalizing the SEO rankings of similar/duplicate pages, the parent admin can specify a single internal or external page to reference for rankings on pushed down pages.
- Canonical Tag: This allows you to select which page within your website will have the "authority" over others of the same like content. From dropdown select an internal page, or begin typing the name of the page and it will automatically autocomplete, making it easier to select the page. To reference an external page, enter the URL in the field.
- This happens when individual website pages can be loaded from multiple URLs, see the examples below:
- http://www.example.com/
- http://www.example.com/index.html
- http://example.com
- When placing this tag on a page within your website, this tells search engines that the page selected should be treated as a "Copy" of a URL, and that all the content (verbiage and links) should apply towards the main page, all considered as one page, see example below:
- http://example.com
- http://www.example.com/index ----> All three URLs will apply towards the main Page/URL www.example.com (counted as one Page)
- http://www.example.com
- Child Page Canonical Tag: To avoid penalizing the SEO rankings of similar/duplicate pages, the parent admin can specify a single internal or external page to reference for rankings on pushed down pages. If a parent admin has not specified a single page, they are allowing search engines to rank each pushed down child site page separately from the parent site and all other child site pages.
- Canonical Tag set to this page on non-edited child site: The parent admin can enable the page box so that rankings for pushed down child site pages that have not been edited will be based on the parent site page.
- This happens when individual website pages can be loaded from multiple URLs, see the examples below:
- http://www.example.com/
- http://www.example.com/index.html
- http://example.com
- When placing this tag on a page within your website, this tells search engines that the page selected should be treated as a "Copy" of a URL, and that all the content (verbiage and links) should apply towards the main page, all considered as one page, see example below:
- http://example.com
- http://www.example.com/index ----> All three URLs will apply towards the main Page/URL www.example.com (counted as one Page)
- http://www.example.com
META Tags/FavIcon
Meta Tags are snippets of text that describe a page’s content. The meta tags don’t appear on the page itself, but only in the page’s code.
A FavIcon is a small, iconic image that represents your website.
The META Tags/FavIcon button appears on each tab of the SEO Center.
- Click the META Tags/FavIcon button.
- META Tags:
- META Value: Enter the value for your tag.
- META Name: Enter a name for your tag.
- Add More (optional): Click to add additional Meta Tags.
- Click Save to retain selections.
- FavIcon: This tab is only available when editing the Home page attributes.
- FavIcon URL: Upload your FavIcon file into the library, then enter the file URL.
- Note: Internet Explorer only supports the FAVICON in ICO format. If you use a PNG or GIF, the icon won't appear using Internet Explorer.